We connect people, enterprises and communities through our mobile and fixed networks.
Pursuing ubiquitous coverage
Connecting everyone to digital services, particularly in Africa, is a significant challenge. Expanding rural networks can often be more challenging and offer a lower return on investment due to lower population densities. New approaches, partnerships and a blend of technologies will help us overcome some of these barriers and deliver universal coverage.
Through the International Telecommunications Union’s partner2Connect programme, Vodacom has an ongoing 5-year pledge to extend 4G population coverage to 70 million people across our footprint.
The 2Africa subsea cable, the world’s most extensive system, is connected to Vodacom networks in South Africa and Mozambique. The 2Africa project will underpin the further growth of 4G, 5G and fixed broadband access and improve network resilience and connectivity to underserved and rural areas.
We continue to increase our investment in rural areas to overcome barriers to connectivity and digitisation.
Increasing smartphone ownership
We offer affordable entry-level smartphones and considered financial solutions to broaden device ownership.
We run programmes aimed at reducing the cost of smartphones:
- Apply 4G device subsidies, discounts and offers tailored to low-income communities.
- Partnerships to make affordable 4G smartphones available.
- Offer financing to customers to shift from 2G to 4G handsets through programmes such as Pouko Pouko and M-Pesa financing.
- Customers can also purchase device through the Miliki simu Lipa Mdogo Mdogo in Tanzania and Buy Now Pay Later schemes in Egypt which support affordability.
- Through Easy2Own, customers in South Africa can purchase a smartphone with a once-off deposit and complete the payment through affordable monthly payments over the following 11 months.
Addressing digital gaps
Access to mobile connectivity is persistently unequal, with women, people with disabilities, and those within low-income, rural and underserved communities less likely to own mobile phones and access financial and other services. We have initiatives to reduce the cost of data, make our pricing affordable, and increase bundle validity to support users, including youth and low-income households.
- ConnectU in South Africa, DRC and Mozambique provides access to essential free services and resources.
- Boa Internet in Mozambique, which provides youth-focused emergency, life-saving and general health and citizenship information is offered as a zero-rated service.
- EYANO in DRC provides free on-demand access to public service information through interactive voice response, SMS and USSD, connecting people living in rural areas, especially women.
- Just4YourTown in South Africa uses census data to identify low to average income towns and communicates offers specific to these areas.
- Through Just4You we provide customers with personalised offers for voice, SMS and data based on what they use the most in order to save them money.
- Everyday-Ta bundles are affordable contract plans in South Africa whereby customers receive a daily data bundle.
- We offer airtime and data advances to customers who run out of airtime to keep them connected.