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Vodacom Group

Vodacom to ShakeOff 2020 this Summer and bring on 2021

Tuesday, 10 November 2020

With summer fast approaching, Vodacom is raising the bar this year with the launch of the Summer ShakeOff 2020 campaign.

2020 was a year filled with difficulties as a result of the COVID-19 pandemic putting many South Africans under pressure. Many would like to shake off the negativity of 2020 and look toward the opportunities that 2021 has to offer.

As a result of massive customer engagement in the 2019 Shake!Up Summer campaign, the country’s leading network has introduced  a new interactive gamification and rewards campaign called Summer #ShakeOff 2020.

This year’s exciting new game, enabled through a Daily or Mega Shake, allows Vodacom customers to collect puzzle pieces towards the grand prize albums. By collecting all puzzle pieces to a specific album, customers can win that prize!

There are 10 prize categories in total, with daily mystery prizes as well as weekly and monthly grand prizes up for grabs. With each puzzle piece collected, Vodacom customers move one step closer to winning the grand prize. The first customers to successfully collect all the relevant pieces to the album could win the amazing grand prizes, including cash, appliances, Samsung Z-phone devices and a brand-new Mini Cooper exclusively available to customers shaking via the My Vodacom App.

“As summer represents fun, family and relaxation, the Summer ShakeOff 2020 campaign aims to give back to our customers through appropriate rewards, for the things they need most. This cements Vodacom’s values of creating deeper customer engagement through propositions that truly meet our consumer needs after a particularly tough year,” says Jorge Mendes, Chief Officer of Consumer Business at Vodacom.

Fancy cruising into 2021 in a brand-new Mini Cooper? Do you want to do your summer entertaining using vouchers from your favourite retailers or hang out with friends eating burgers from some of the country’s most loved fast-food joints at the pool? Looking for festive gifts for family – maybe a new dress or sneakers?  Of course, you do!

By simply shaking their devices, customers can receive rewards to supplement their spending this summer, with discounted offers, cash prizes, cash vouchers and awesome vouchers through Vodacom’s extensive reward partner network consisting of leading retailers and food-outlets across the country.

This year, the ShakeOff Summer campaign will leverage the newly launched VodaBucks Rewards Programme, where customers can Earn, Bank and Spend their share of 1 billion VodaBucks during this campaign. Customers can use 1 VodaBuck to purchase up to 5 additional Shakes per day or 5 VodaBucks to unlock a Mega Shake for greater chances of winning.

“The ShakeOff Summer campaign and the VodaBucks Reward Programme are yet more ways we show our appreciation to our customers, rewarding them for their engagement in spontaneous and fun ways. We strive to deliver value through the innovative products and services that we launch into the market. This is all in line with our purpose of connecting people for a better tomorrow,” says Mendes.

To help our customers get bang for their buck this summer, Vodacom customers can also use their Banked VodaBucks to fully or partially pay for their favourite products in the VodaBucks Store. The VodaBucks Store has an extensive range of rewards, with categories such as Bundles, Electronics and Appliances, Retail, Fashion, Travel and Entertainment.

To be part of the action, which runs from 7 November to 6 February 2021, Vodacom customers can opt in by downloading the My Vodacom App free of charge or by dialling *133# USSD string. Alternatively, add 082 009 8624 [ToBi] to your contacts and WhatsApp “Hi” to follow the prompts.

For those not on South Africa’s leading network yet, it is not too late! Get into summer with Vodacom and ShakeOff to get your share of 1 Billion VodaBucks and more!

View previous press releases
Vodacom to ShakeOff 2020 this Summer and bring on 2021 | Vodacom Group