Vodacom to shake up summer with its new rewards campaign
Vodacom will be shaking things up this summer with its latest rewards promotion called Shake Every Day. The promotion is stacking up to be Vodacom’s most successful summer campaign ever - and it hasn’t even officially launched yet.
Following a self-discovery phase ahead of the 29 October launch, Shake Every Day has already seen 14 million customers interact with the campaign. Play Every Day, last year’s summer campaign, is currently Vodacom’s most successful in its 2O year history having appealed to 16 million customers over a 10 month period.
“The Vodacom Shake Every Day summer campaign is premised on the gamification model. Last year customers won a vast array of prizes, including data, by spinning the wheel of fortune. This time around we are encouraging customers to interact with the promotion by “shaking” their devices to receive daily rewards. Ultimately these fun, innovative campaigns are another way that we seek to deliver greater value to our customers,” says Abey Mokgwatsane, Managing Executive: Brand Communication and Marketing.
Vodacom’s new summer campaign is set on getting customers into the spirit of the season. The TV advertisement plays on the distinct way in which South Africans move and dance for all occasions. Viewers will follow the quirky Vodacom character - “Bra Shakes”, as he journeys throughout South Africa teaching customers how to shake and win. The journey includes encounters with culturally diverse South Africans demonstrating creative methods of shaking, such as Tsonga and Bollywood dances, an everyday car guard creatively shaking as he gestures a car into a parking spot. Fittingly, soccer legend Shakes Mashaba also makes a cameo appearance.
By engaging with the promotion – customers will be able to shake their way to a range of daily gifts such as data and voice bundles, digital content, 1 of 12 Renault Clio hatchbacks and even a grand prize of one million rand.
To play, customers need only download the My Vodacom App from their respective app store (if they haven’t already) and navigate to the promotions page. They will then be presented with the option to take a peek at their daily gift and shake their smartphones to receive it. Alternatively, they can dial *111*33# and follow the onscreen prompts.
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