Vodacom and Amazon SA Launch First-of-Its-Kind Partnership in South Africa

In a first-of-its-kind deal, Vodacom South Africa has partnered with Amazon South Africa to offer customers expanded benefits through Amazon Prime, an all-in-one membership programme that provides members an unparalleled combination of unlimited free delivery, savings, and entertainment benefits.

With this launch, Vodacom customers in South Africa will now enjoy an experience beyond streaming, meaning they will now gain access to comprehensive benefits, which boast unlimited movies and series and Amazon Originals through Prime Video; exclusive deals and discounts on thousands of items; early access to special deals and deal events; fast and free delivery (same day, next day delivery) in major cities; as well as free gaming and a Twitch channel subscription through Amazon Luna.

"We are pleased to be a partner of choice for Amazon in South Africa. This partnership marks another important milestone in our journey towards building a digital society through an ecosystem of innovative products and solutions", says Rishaad Tayob, Director of Consumer Business at Vodacom South Africa. "The partnership positions Vodacom as a holistic digital lifestyle provider, going beyond connectivity, offering meaningful everyday benefits that add real value to our customers' lives".

As part of the enhanced offering, RED Core, RED Flexi, and RED VIP customers will enjoy all the benefits of Amazon Prime, while customers who sign up for a Home Internet, Mobile Broadband or Fibre plan will be eligible for Amazon Prime from August 2026 onwards.

"Notably, the launch of Amazon Prime comes as South African consumers continue to look for increased value in response to persistent economic pressures and the rising cost of living", added Tayob.

RED Flexi customers will receive a free three-month trial, with RED Core customers receiving a 12-month trial. Customers who wish to continue with the subscription will thereafter be billed monthly at R59 per month reflecting the expanded value offering. RED VIP, Home Internet and Fibre customers will receive free lifetime access. This is subject to the availability of the service and for as long as the customer remains eligible. All Vodacom prepaid customers can sign up to Amazon Prime and pay using their airtime.

"We are thrilled to offer Vodacom customers world-class shopping and entertainment benefits in a single membership through Amazon Prime,' says Robert Koen, Managing Director, Sub-Saharan Africa, Amazon. 'Since launching Amazon in South Africa two years ago, we have built a store our customers love, with a great selection of local and international products backed by a reliable delivery experience. Launching Amazon Prime is the next exciting milestone on our journey in the country, deepening our commitment to becoming a meaningful part of South Africans' daily lives by offering even more convenience, savings, and entertainment, and our collaboration with Vodacom is a demonstration of this ambition.

'At Vodacom, we are committed to partnering with like-minded brands that share our passion for delivering digital lifestyle experiences to customers. Through strategic collaborations with leading global partners, we are able to extend the benefits our customers enjoy beyond connectivity and into areas that enrich their everyday lives. Our partnership with Amazon is no different. By bringing Amazon's world-class shopping, convenience and entertainment benefits to our customers, we are enhancing the value proposition we offer while responding to the evolving customer needs and preferences", said Mariam Cassim, Chief Executive Officer for Vodacom Fintech Group and Group Partnerships.

Vodacom first introduced Prime Video in 2020 and Prime Video Mobile Edition in 2022, becoming the first mobile operator to launch Prime Video Mobile Edition in South Africa and making this Amazon benefit available to all Vodacom customers.

"Through partnerships such as this, we remain committed to ensuring our product offerings deliver value for money, helping to ease the financial pressure on our customers, while advancing our purpose of connecting everyone for a better future," concluded Tayob.

To read more about the benefits, visit Amazon Prime.