South Africans like to Play Every Day
For the second time in a row, Vodacom’s summer promotion has received recognition for advertising excellence. The “Play Every Day” 2016 summer advertisement has been awarded Kantar Millward Brown’s Q4 Best Liked Ad. Vodacom’s campaign, featuring the now famous ‘Instagrannies’, gave customers the chance to become a millionaire, win data, airtime, devices and lifestyle prizes such as a trip overseas and weekends away.
Kantar Millward Brown’s Best Liked Ads list celebrates South Africa’s favourite TV commercials rated as the most liked by a South African audience. The study offers deeper insight and understanding around the performance and effectiveness of advertisements. The Best Liked Ads list is based on the Adtrack newcomer measure, which is the first in-market measure approximately two weeks post-launch for all new brand commercials flighted. The measure for each advert includes ‘prompted awareness’, ‘verified noting’ and ‘liking’.
Around 2 200 new brand ads were measured against a nationally representative TV viewing population, with each ad tested against a weekly sample of 200 people. The top 10 for the quarter were identified by ranking the liking scores and filtering out all executions that achieved a noting below normal levels.
“Vodacom Play Every Day 2016 was the most engaging mobile platform ever created by our brand. We are delighted that our best promotion to date resonated with South Africans and ensured an increase in customer appreciation for the Vodacom brand,” says Nyimpini Mabunda, Chief Officer of Consumer Business at Vodacom. “The 2016 summer campaign continued Vodacom’s tradition of creating ads that are personable, playful and proudly South African. The promotion exceeded our expectations, creating three new millionaires. It was played more than 500 million times by 16 million people, with 80 million voice and data bundles allocated up to 31 January 2017.”
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Vodacom notice - Phishing
Vodacom has recently been made aware of some customers receiving fraudulent emails claiming to be from Vodacom and asking for updated contact information. The mails may even look authentic and contain the Vodacom logo and corporate colours.
Note: Vodacom won't ever ask for personal information over email.
These are scams commonly known as 'phishing' and all Vodacom customers should take note of the following before responding to an email from a site asking for personal information.
- Check that the email address and the sender name match.
- Hover over (but do not click) any links to check if the address matches the link that was typed in the message.
- Make sure that the email address or phone number listed in the email is the same as the one that should be on that company's records.
- Does the message start with a generic greeting, like "Dear customer." Most legitimate companies will include the recipient's name in their messages
If you suspect a phishing mail, contact our customer care by dialing 111 from your Vodacom handset. Alternatively, send us an email by completing the Scams & Hoax form.